Simple and privacy-friendly
Google Analytics alternative
Plausible is lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

People ❤️ Plausible
Plausible is built for scale and can serve sites with hundreds of millions of monthly visitors. Thousands of sites, startups and some of the world's leading brands have already made the switch from Google Analytics and other services.
- Tracked pageviews
- 11.7B
- Active websites
- 39,791
- Uptime (Last 90 days)
- 99.99%
Why use Plausible Analytics?
Google Analytics is overkill for most site owners. Plausible Analytics is easy to use and understand with no training or prior experience.
- Quick and easy to integrate
- Simple to set up and integrate with popular tools such as WordPress, Ghost, Squarespace, Wix and Weebly. Supports single-page applications and hash-based routing.
- A powerful and flexible API
- Our API offers a way to retrieve your stats programmatically, send your metrics wherever you want and present them in whatever shape you want.
- Email and Slack reports
- Keep an eye on your traffic with weekly and/or monthly reports. Get traffic spike notifications so you don't miss being on the Hacker News. Reports can be sent to multiple recipients.
- Serve the script as a first-party connection
- You can set up a proxy to serve our script from your domain name as a first-party connection and get more accurate stats.
- Own and control your data
- Your site data will never be shared with or sold to any third-parties. It will never be monetized, mined and harvested for personal and behavioral trends.
- Filter the dashboard by anything you click on
- Dig more in-depth and get further insights by filtering. Click on any metric to filter your dashboard by it. Mix and match filters too.
- Integrate with Search Console
- Integrate with Google Search Console to see search queries people use to find your site in Google's search results directly in your Plausible dashboard.
- Analyze marketing campaigns
- Tag your paid ads, emails and social media posts with UTM tags and analyze your ecommerce and marketing campaigns from click to conversion.